Publication | Open Access

Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

Community FactorsCustomer SatisfactionSocial MediaInteractive MarketingManagementConsumer ResearchSocial InfluenceCustomer CommunityCustomer ParticipationCustomer EngagementCustomer InvolvementMarketingSocial SupportConsumer EngagementCustomer Loyalty