Rocío Aguilar-Illescas

Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez et al. · Journal of Retailing and Consumer Services · 2021 · 323 citations · Full text

Business, Information Systems, Marketing +14

Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment

Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez et al. · Computers & Education · 2018 · 296 citations · Full text

Education, Educational Psychology, Educational Technology +17

The customer retail app experience: Implications for customer loyalty

Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez et al. · Journal of Retailing and Consumer Services · 2021 · 164 citations · Full text

Business, Marketing, Marketing Management +13

Consumer engagement in an online brand community

Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Sebastián Molinillo et al. · Electronic Commerce Research and Applications · 2017 · 131 citations

Business, Marketing, Marketing Management +14

Trust and loyalty in online brand communities

Rafael Anaya‐Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo et al. · Spanish Journal of Marketing - ESIC · 2020 · 83 citations · Full text

Business, Marketing, Marketing Management +17