Consumer engagement in an online brand community

The Commitment-Trust Theory of Relationship Marketing

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Business, Marketing, Marketing Management +10

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Sense of community: A definition and theory

David W. McMillan, David M. Chavis · Journal of Community Psychology · 1986 · 5.8K citations

Social Sciences, Psychology, Social Psychology +7

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Social Sciences, Communication, Strategic Management +12

Dimensions of Brand Personality

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Business, Marketing, Psychology +17