Concepedia

Robert M. Morgan

RM

Statistics

Publications

23

Citations

36.9K

H-Index

19

Active since

1994

Affiliations

University of Alabama(Current)

Texas Tech University

College of Business Administration

University of New Orleans

Eastern Michigan University

Robert M. Morgan is an author at University of Alabama specializing in business, marketing, and marketing management.

Publications per year

1994–2017

23

Publications

23

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

, , +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

, , +10

The Comparative Advantage Theory of Competition

Shelby D. Hunt, Robert M. Morgan · Journal of Marketing · 1995 · 2.4K citations

, , +6

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan · The Journal of Marketing Theory and Practice · 2012 · 2K citations

, , +17

The Comparative Advantage Theory of Competition

Shelby D. Hunt, Robert M. Morgan · Journal of Marketing · 1995 · 998 citations

, , +6

1–5 of 23