Concepedia

Sharon E. Beatty

SE

87

Publications

22.8K

Citations

54

H-Index

1985

Active since

Affiliations

University of Alabama(Current)

University of Tennessee at Chattanooga

University of Oregon

Friedrich Schiller University Jena

Samford University

Sharon E. Beatty is an author at University of Alabama specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorSocial SciencesInteractive MarketingBehavioral Decision MakingService Quality

Publications per year

1985–2022

87

Publications

87

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan · The Journal of Marketing Theory and Practice · 2012 · 2K citations

Relationship Marketing, Customer Satisfaction, Interactive Marketing +13

Switching barriers and repurchase intentions in services

Michael A. Jones, David L. Mothersbaugh, Sharon E. Beatty · Journal of Retailing · 2000 · 1.6K citations

Customer Satisfaction, Service Research, Consumer Research +5

External Search Effort: An Investigation Across Several Product Categories

Sharon E. Beatty, Scott M. Smith · Journal of Consumer Research · 1987 · 1.3K citations

Consumer Study, Exploratory Search, Consumer Research +17

Impulse buying: Modeling its precursors

Sharon E. Beatty, M. Elizabeth Ferrell · Journal of Retailing · 1998 · 1K citations

Consumer Choice, Impulse Buying, Management +7

Customer benefits and company consequences of customer-salesperson relationships in retailing

Kristy E. Reynolds, Sharon E. Beatty · Journal of Retailing · 1999 · 1K citations

Customer Experience, Relationship Marketing, Customer Satisfaction +8

Rows per page

1–5 of 87