Concepedia

David L. Mothersbaugh

DL

Statistics

Publications

25

Citations

5.3K

H-Index

21

Active since

1992

Affiliations

University of Alabama(Current)

University of Tennessee at Chattanooga

New Mexico State University

Georgia Southern University

Loyola Marymount University

David L. Mothersbaugh is an author at University of Alabama specializing in marketing, business, and marketing management.

Publications per year

1992–2017

25

Publications

25

Switching barriers and repurchase intentions in services

Michael A. Jones, David L. Mothersbaugh, Sharon E. Beatty · Journal of Retailing · 2000 · 1.6K citations

Business, Marketing, Marketing Management +12

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Michael A. Jones, David L. Mothersbaugh, Sharon E. Beatty · Journal of Business Research · 2002 · 906 citations

Business, Marketing, Strategic Management +14

Consumer Knowledge Assessment

C. Whan Park, David L. Mothersbaugh, Lawrence Feick · Journal of Consumer Research · 1994 · 794 citations

Business, Marketing, Consumer Behavior +10

The Positive and Negative Effects of Switching Costs on Relational Outcomes

Michael A. Jones, Kristy E. Reynolds, David L. Mothersbaugh et al. · Journal of Service Research · 2007 · 442 citations

Business, Marketing, Marketing Management +14

Disclosure Antecedents in an Online Service Context

David L. Mothersbaugh, William Foxx, Sharon E. Beatty et al. · Journal of Service Research · 2011 · 254 citations

Business, Marketing, Marketing Management +12

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