Concepedia

David L. Mothersbaugh

DL

Statistics

Publications

25

Citations

5.3K

H-Index

21

Active since

1992

Affiliations

University of Alabama(Current)

University of Tennessee at Chattanooga

New Mexico State University

Georgia Southern University

Loyola Marymount University

David L. Mothersbaugh is an author at University of Alabama specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorCommunicationPersuasionInteractive MarketingArts

Publications per year

1992–2017

25

Publications

25

Switching barriers and repurchase intentions in services

Michael A. Jones, David L. Mothersbaugh, Sharon E. Beatty · Journal of Retailing · 2000 · 1.6K citations

Customer Satisfaction, Service Research, Consumer Research +5

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Michael A. Jones, David L. Mothersbaugh, Sharon E. Beatty · Journal of Business Research · 2002 · 903 citations

Customer Satisfaction, Underlying Dimensions, Service Research +10

Consumer Knowledge Assessment

C. Whan Park, David L. Mothersbaugh, Lawrence Feick · Journal of Consumer Research · 1994 · 788 citations

The Positive and Negative Effects of Switching Costs on Relational Outcomes

Michael A. Jones, Kristy E. Reynolds, David L. Mothersbaugh et al. · Journal of Service Research · 2007 · 441 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +21

Disclosure Antecedents in an Online Service Context

David L. Mothersbaugh, William Foxx, Sharon E. Beatty et al. · Journal of Service Research · 2011 · 240 citations

Behavioral Decision Making, Consumer Research, Confidentiality +19

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