Concepedia

Author

David L. Mothersbaugh

University of Alabama

Also Known As

D.L. Mothersbaugh, DAVID L. MOTHERSBAUGH, David L Mothersbaugh, David L. Mothersbaugh, David Mothersbaugh, David L. Mothersbaugh

37

Publications

6K

Citations

23

H-Index

89

Concepts

All Affiliations

University of AlabamaUniversity of Tennessee at ChattanoogaNew Mexico State UniversityGeorgia Southern UniversityLoyola Marymount University
DL

About

David L. Mothersbaugh is an author at University of Alabama specializing in marketing, management, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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9

3.2K

2

Arts

3

3

472

3

Education

2

2

39

4

Engineering

2

2

100

5

Health Sciences

1

1

36

David L. Mothersbaugh

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25

Publications

5.3K

Citations

21

H-Index

YearCitations

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