Concepedia

Shiri D. Vivek

SD

Statistics

Publications

8

Citations

3.2K

H-Index

8

Active since

2007

Affiliations

Eastern Michigan University(Current)

University of Alabama

Grand Valley State University

Shiri D. Vivek is an author at Eastern Michigan University specializing in business, marketing management, and strategic partnerships.

Publications per year

2007–2022

8

Publications

8

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan · The Journal of Marketing Theory and Practice · 2012 · 2K citations

Business, Marketing, Marketing Management +17

A Generalized Multidimensional Scale for Measuring Customer Engagement

Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela et al. · The Journal of Marketing Theory and Practice · 2014 · 693 citations

Business, Marketing, Marketing Management +13

Analysis of interactions among core, transaction and relationship‐specific investments: The case of offshoring

Shiri D. Vivek, D.K. Banwet, Ravi Shankar · Journal of Operations Management · 2007 · 126 citations

Management, Strategic Management, Strategy +17

A longitudinal examination of partnership governance in offshoring: A moving target

Shiri D. Vivek, R. Glenn Richey, Vivek Dalela · Journal of World Business · 2008 · 114 citations

Business, Strategy, Contract Theory +10

Why do customers utilize the internet as a retailing platform?

Julian Ming-Sung Cheng, Edward Wang, Julia Lin et al. · Asia Pacific Journal of Marketing and Logistics · 2009 · 113 citations

Business, Marketing, Marketing Management +8

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