Julian Ming-Sung Cheng

Social media advertising value

William Van-Tien Dao, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng et al. · International Journal of Advertising · 2014 · 222 citations

Business, Marketing, Marketing Management +15

Consumer attitudes and interactive digital advertising

Julian Ming-Sung Cheng, Charles Blankson, Edward Wang et al. · International Journal of Advertising · 2009 · 144 citations

Business, Communication, Marketing +9

The performance implications of power–trust relationship: The moderating role of commitment in the supplier–retailer relationship

Megha Jain, Shadab Khalil, Wesley J. Johnston et al. · Industrial Marketing Management · 2013 · 119 citations

Management, Strategic Management, Supply Chain Management +15

Why do customers utilize the internet as a retailing platform?

Julian Ming-Sung Cheng, Edward Wang, Julia Lin et al. · Asia Pacific Journal of Marketing and Logistics · 2009 · 113 citations

Business, Marketing, Marketing Management +8

Consumer acceptance of the internet as a channel of distribution in Taiwan—a channel function perspective

Julian Ming-Sung Cheng, Gwo‐Ji Sheen, Guan-Cheng Lou · Technovation · 2005 · 94 citations

Management, Marketing, Marketing Management +9