Concepedia
Statistics
Publications
142
Citations
12.4K
H-Index
55
Active since
1977
Affiliations
Georgia State University(Current)
The Ohio State University
University of Nottingham
University of Southern Denmark
Wesley J. Johnston is an author at Georgia State University specializing in business, marketing, and management.
Publications per year
1977–2024
A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go
William Boulding, Richard Staelin, Michael Ehret et al. · Journal of Marketing · 2005 · 870 citations
Management, Marketing, Marketing Management +7
Managing in complex business networks
Thomas Ritter, Ian Wilkinson, Wesley J. Johnston · Industrial Marketing Management · 2004 · 719 citations
Management, Information Systems, Strategic Management +12
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole Coviello, Roderick J. Brodie, Peter J. Danaher et al. · Journal of Marketing · 2002 · 503 citations
Business, Marketing, Marketing Management +8
The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
Roberto Mora Cortez, Wesley J. Johnston · Industrial Marketing Management · 2020 · 455 citations · Full text
Management, Organizational Behavior, Strategic Management +17
The Buying Center: Structure and Interaction Patterns
Wesley J. Johnston, Thomas V. Bonoma · Journal of Marketing · 1981 · 442 citations
Management, Organizational Behavior, Business Strategy +14
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