Concepedia
Statistics
Publications
141
Citations
12.2K
H-Index
54
Active since
1977
Affiliations
Georgia State University(Current)
The Ohio State University
University of Nottingham
University of Southern Denmark
Wesley J. Johnston is an author at Georgia State University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementConsumer ResearchCustomer SatisfactionMarketing StrategyMarketing ManagementOrganizational Communication
Publications per year
1977–2024
A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go
William Boulding, Richard Staelin, Michael Ehret et al. · Journal of Marketing · 2005 · 864 citations
Customer Experience, Customer Satisfaction, Relationship Marketing +15
Managing in complex business networks
Thomas Ritter, Ian Wilkinson, Wesley J. Johnston · Industrial Marketing Management · 2004 · 717 citations
Network Science, Network Complexity, Business Intelligence +8
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole Coviello, Roderick J. Brodie, Peter J. Danaher et al. · Journal of Marketing · 2002 · 501 citations
Customer Satisfaction, Relationship Marketing, Market Development +14
The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
Roberto Mora Cortez, Wesley J. Johnston · Industrial Marketing Management · 2020 · 443 citations · Full text
Social Exchange Theory, Global Health Crisis, Crisis Uniqueness +7
The Buying Center: Structure and Interaction Patterns
Wesley J. Johnston, Thomas V. Bonoma · Journal of Marketing · 1981 · 438 citations
Customer Satisfaction, Consumer Research, Production Management +17
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