Roderick J. Brodie

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations

Business, Marketing, Marketing Management +7

Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations

Business, Marketing, Marketing Management +16

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie · Journal of Interactive Marketing · 2014 · 3K citations · Full text

Business, Marketing, Marketing Management +15

The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective

Anca E. Cretu, Roderick J. Brodie · Industrial Marketing Management · 2005 · 888 citations

Business, Marketing, Marketing Management +17

Actor engagement as a microfoundation for value co-creation

Kaj Storbacka, Roderick J. Brodie, Tilo Böhmann et al. · Journal of Business Research · 2016 · 744 citations

Management, Strategic Management, Stakeholder Engagement +5