Roderick J. Brodie - Concepedia

Author

Roderick J. Brodie

Also Known As

Brodie, R., Brodie, Roderick, Brodie, Roderick J., R. Brodie, R. J. Brodie, RODERICK J. BRODIE, Rod Brodie, Roderick Brodie, Roderick J Brodie, Roderick J. Brodie

217

Publications

20.3K

Citations

H-Index

233

Concepts

All Affiliations

University of Auckland Auckland University of Technology University of Nottingham University of Bayreuth University of Canterbury

About

Roderick J. Brodie is an author at University of Auckland specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	44	73	11.3K
2	Arts	7	7	241
3	Education	7	7	231
4	Engineering	4	4	413
5	Health Sciences	3	3	145

Roderick J. Brodie

105

Publications

19.9K

Citations

H-Index

Page 1

	Year	Citations
Customer Engagement Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić, Journal of Service Research Customer SatisfactionDigital MarketingConsumer EngagementRelationship Marketing TheoryManagement	2011	3.3K
Consumer engagement in a virtual brand community: An exploratory analysis Roderick J. Brodie, Ana Ilić, Biljana Jurić, Journal of Business Research Customer SatisfactionOnline Customer BehaviorDigital MarketingInteractive MarketingManagement	2011	3.1K
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie Journal of Interactive Marketing	2014	2.9K
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective Anca E. Cretu, Roderick J. Brodie Industrial Marketing Management Brand PerceptionCustomer SatisfactionBrand EquityManagementBrand Strategy	2005	881
Actor engagement as a microfoundation for value co-creation Kaj Storbacka, Roderick J. Brodie, Tilo Böhmann, Journal of Business Research Actor EngagementCommunity EngagementInteractive MarketingValue TheoryManagement	2016	718
Measuring the quality of relationships in consumer services: an empirical study Keith Roberts, Sajeev Varki, Roderick J. Brodie European Journal of Marketing Total Quality ManagementCustomer SatisfactionConsumer ResearchConsumer ServicesService Quality	2003	714
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices Nicole Coviello, Roderick J. Brodie, Peter J. Danaher, Journal of Marketing Customer SatisfactionRelationship MarketingMarket DevelopmentContemporary Marketing PracticesManagement	2002	501
Investigating the service brand: A customer value perspective Roderick J. Brodie, James R.M. Whittome, Gregory J. Brush Journal of Business Research Customer SatisfactionService BrandBrand EquityService ResearchManagement	2008	442
Towards a paradigm shift in marketing? An examination of current marketing practices Roderick J. Brodie, Nicole Coviello, Richard Brookes, Journal of Marketing Management	1997	341
Actor Engagement in Networks: Defining the Conceptual Domain Roderick J. Brodie, Julia A. Fehrer, Elina Jaakkola, Journal of Service Research Customer SatisfactionPublic EngagementSocial InfluenceCommunicationConsumer Engagement	2019	309

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