Concepedia

Mark S. Glynn

MS

17

Publications

3.7K

Citations

13

H-Index

1998

Active since

Affiliations

Auckland University of Technology(Current)

University of Auckland

University of Waikato

Mark S. Glynn is an author at Auckland University of Technology specializing in marketing, management, and brand strategy.

Top concepts

MarketingManagementBusinessBrand StrategyConsumer ResearchBrand AwarenessBrand ManagementBrand DevelopmentBrand EquityCustomer Satisfaction

Publications per year

1998–2019

17

Publications

17

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie · Journal of Interactive Marketing · 2014 · 2.9K citations

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little · Marketing Theory · 2006 · 223 citations

Customer Satisfaction, Service Innovation, Digital Marketing +19

Consumer‐factors moderating private label brand success: further empirical results

Mark S. Glynn, Shaoshan Chen · International Journal of Retail & Distribution Management · 2009 · 102 citations

Consumer Uncertainty, Private Label Brands, Brand Strategy +19

Primer in B2B brand-building strategies with a reader practicum

Mark S. Glynn · Journal of Business Research · 2011 · 81 citations

Positioning (Marketing), Management, Business +7

The moderating effect of brand strength in manufacturer–reseller relationships

Mark S. Glynn · Industrial Marketing Management · 2010 · 80 citations

Brand Equity, Brand Strength, Management +7

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