Mark S. Glynn - Concepedia

Author

Mark S. Glynn

Auckland University of Technology

Also Known As

Glynn, Mark, Mark Glynn, Mark S. Glynn

Publications

3.8K

Citations

H-Index

Concepts

All Affiliations

Auckland University of Technology University of Auckland University of Waikato

About

Mark S. Glynn is an author at Auckland University of Technology specializing in marketing, management, and brand strategy.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	14	796
2	Business	11	13	776
3	Arts	1	1	20
4	Health Sciences	1	1	75
5	Communication	1	1	20

Mark S. Glynn

Publications

3.7K

Citations

H-Index

Page 1

	Year	Citations
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie Journal of Interactive Marketing	2014	2.9K
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? Roderick J. Brodie, Mark S. Glynn, Victoria Little Marketing Theory Customer SatisfactionService InnovationDigital MarketingBrand StrategyConsumer Research	2006	223
Consumer‐factors moderating private label brand success: further empirical results Mark S. Glynn, Shaoshan Chen International Journal of Retail & Distribution Management Consumer UncertaintyPrivate Label BrandsBrand StrategyConsumer ResearchBuying Behavior	2009	102
Primer in B2B brand-building strategies with a reader practicum Mark S. Glynn Journal of Business Research Positioning (Marketing)ManagementBusinessBrand DevelopmentBrand Strategy	2011	81
The moderating effect of brand strength in manufacturer–reseller relationships Mark S. Glynn Industrial Marketing Management Brand EquityBrand StrengthManagementBusinessBrand Development	2010	80
Sources of brand benefits in manufacturer‐reseller B2B relationships Mark S. Glynn, Judy Motion, Roderick J. Brodie Journal of Business and Industrial Marketing MarketingRelationship MarketingCustomer SatisfactionBusiness-to-business ResearchManagement	2007	80
Towards a Theory of Marketplace Equity Roderick J. Brodie, Mark S. Glynn, Joël Van Durme Marketing Theory Marketplace EquityValue TheoryConsumer ResearchBrand StrategyManagement	2002	75
The importance of brand‐specific associations in brand extension: further empirical results Mark S. Glynn, Roderick J. Brodie Journal of Product & Brand Management Further Empirical ResultsConsumer Decision MakingAdvertisingBrand EquityParent Brand	1998	37
The benefits of manufacturer brands to retailers Mark S. Glynn, Roderick J. Brodie, Judy Motion European Journal of Marketing Customer SatisfactionBrand StrategyConsumer ResearchBrand LoyaltyRetailer Satisfaction	2012	34
How children use social media for brand interactions Katharine Jones, Mark S. Glynn Young Consumers Insight and Ideas for Responsible Marketers Cultural ConsumptionNew Zealand ChildrenDigital MarketingSocial MarketingBrand Strategy	2019	20

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