Concepedia
Statistics
Publications
9
Citations
898
H-Index
Active since
1997
Affiliations
University of Auckland(Current)
Dalhousie University
Concordia University
Queen's University
Victoria Little is an author at University of Auckland specializing in marketing management, business, and marketing.
Publications per year
1997–2020
Towards a paradigm shift in marketing? An examination of current marketing practices
Roderick J. Brodie, Nicole Coviello, Richard Brookes et al. · Journal of Marketing Management · 1997 · 342 citations
Business, Marketing, Marketing Management +6
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Roderick J. Brodie, Mark S. Glynn, Victoria Little · Marketing Theory · 2006 · 223 citations
Business, Marketing, Marketing Management +12
Context, Culture and Green Consumption: A New Framework
Sumesh Nair, Victoria Little · Journal of International Consumer Marketing · 2016 · 89 citations
Social Sciences, Cultures, Environmental Social Science +15
Maternal Knowing and Social Networks: Understanding First-Time Mothers’ Search for Information and Support Through Online and Offline Social Networks
Sheri Price, Megan Aston, Joelle Monaghan et al. · Qualitative Health Research · 2017 · 86 citations
Public Health, Maternal Health, Sociology +16
Navigating and negotiating information and support: Experiences of first‐time mothers
Megan Aston, Sheri Price, Joelle Monaghan et al. · Journal of Clinical Nursing · 2017 · 55 citations
Social Sciences, Maternal Health, Sociology +15
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