Concepedia

Sumesh Nair

SN

Statistics

Publications

8

Citations

390

H-Index

8

Active since

2007

Affiliations

Monash University Malaysia(Current)

Sumesh Nair is an author at Monash University Malaysia specializing in marketing management, marketing, and sustainable consumption.

Publications per year

2007–2025

8

Publications

8

Context, Culture and Green Consumption: A New Framework

Sumesh Nair, Victoria Little · Journal of International Consumer Marketing · 2016 · 89 citations

Social Sciences, Cultures, Environmental Social Science +15

Green Entrepreneurship (GE) And Green Value Added (GVA): A Conceptual Framework

Nelson Oly Ndubisi, Sumesh Nair · Griffith Research Online (Griffith University, Queensland, Australia) · 2009 · 77 citations

Management, Entrepreneurship, Strategic Management +12

An environmental marketing system – a proposed model based on Indian experience

Sumesh Nair, C. Ganesh Menon · Business Strategy and the Environment · 2007 · 73 citations

Business, Marketing, Marketing Management +7

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

Christina Kwai Choi Lee, Sumesh Nair · Journal of Macromarketing · 2019 · 66 citations

Social Sciences, Marketing, Marketing Management +16

A foundational theory of ethical decision-making: The case of marketing professionals

Weng Marc Lim, Peter O’Connor, Sumesh Nair et al. · Journal of Business Research · 2023 · 42 citations · Full text

Business, Marketing, Marketing Management +9

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