Concepedia

Christina Kwai Choi Lee

CK

33

Publications

1.8K

Citations

23

H-Index

1998

Active since

Affiliations

Monash University Malaysia(Current)

University of Auckland

Auckland University of Technology

Monash University

Federation University

Christina Kwai Choi Lee is an author at Monash University Malaysia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial SciencesBusinessSociologyConsumer BehaviorCultureEducationBehavioral Decision Making

Publications per year

1998–2021

33

Publications

33

Family structure and influence in family decision making

Christina Kwai Choi Lee, Sharon E. Beatty · Journal of Consumer Marketing · 2002 · 197 citations

Family Medicine, Family Systems, Family Economics +14

THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand

Brett Martin, University of Otago is an associat pro-, Christina Kwai Choi Lee et al. · Journal of Advertising · 2004 · 157 citations

Ethnicity, Consumer Study, Social Psychology +24

Family decision making and coalition patterns

Christina Kwai Choi Lee, Brett Collins · European Journal of Marketing · 2000 · 119 citations

Coalition Formation, Family Systems, Behavioral Sciences +14

Using self-referencing to explain the effectiveness of ethnic minority models in advertising

Christina Kwai Choi Lee, Nalini Fernandez, Brett Martin · International Journal of Advertising · 2002 · 115 citations

Ethnicity, Consumer Study, Targeted Advertising +21

Back From the Brink: Why Customers Stay

Mark Colgate, Vicky Thuy-Uyen Tong, Christina Kwai Choi Lee et al. · Journal of Service Research · 2007 · 109 citations

Service Provider, Customer Satisfaction, Customer Experience +15

Rows per page

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