Concepedia
Statistics
Publications
20
Citations
3.7K
H-Index
19
Active since
1996
Affiliations
University of Auckland(Current)
University of Victoria
University of Ulster
Bournemouth University
Marks and Spencer (United Kingdom)
Mark Colgate is an author at University of Auckland specializing in business, marketing, and customer relationship management.
Publications per year
1996–2007
Customer Value Creation: A Practical Framework
J. Brock Smith, Mark Colgate · The Journal of Marketing Theory and Practice · 2007 · 992 citations
Business, Marketing, Marketing Management +16
The Role of Price Perceptions in an Integrated Model of Behavioral Intentions
Sajeev Varki, Mark Colgate · Journal of Service Research · 2001 · 530 citations
Business, Marketing, Marketing Management +10
Switching barriers in consumer markets: an investigation of the financial services industry
Mark Colgate, Bodo Lang · Journal of Consumer Marketing · 2001 · 453 citations
Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution
Mark Colgate, Peter J. Danaher · Journal of the Academy of Marketing Science · 2000 · 280 citations
Management, Strategic Management, Strategy +10
An investigation into the switching process in retail banking services
Mark Colgate, Rachel Hedge · International Journal of Bank Marketing · 2001 · 273 citations
Business, Retail Management, Banking +15
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