Concepedia
Statistics
Publications
22
Citations
1.7K
H-Index
20
Active since
1999
Affiliations
University of Auckland(Current)
Unitec Institute of Technology
Griffith University
The University of Adelaide
Plant & Food Research
Bodo Lang is an author at University of Auckland specializing in marketing, business, and consumer behavior.
Publications per year
1999–2022
Switching barriers in consumer markets: an investigation of the financial services industry
Mark Colgate, Bodo Lang · Journal of Consumer Marketing · 2001 · 453 citations
Business, Marketing, Marketing Management +10
Relationship quality, on‐line banking and the information technology gap
Bodo Lang, Mark Colgate · International Journal of Bank Marketing · 2003 · 177 citations
Business, Information Technology, Marketing +11
CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion
Brett Martin, Bodo Lang, Stephanie Wong et al. · Journal of Advertising · 2003 · 119 citations
Business, Marketing, Psychology +14
Prosumers in times of crisis: definition, archetypes and implications
Bodo Lang, Rebecca Dolan, Joya A. Kemper et al. · Journal of service management · 2020 · 96 citations
Social Sciences, Economics, Strategic Management +11
Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers
Van Anh Truong, Bodo Lang, Denise Conroy · Appetite · 2021 · 90 citations
Agriculture, Agricultural Economics, Marketing +15
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