Concepedia

Sajeev Varki

SV

Statistics

Publications

15

Citations

2.1K

H-Index

14

Active since

1996

Affiliations

University of Rhode Island(Current)

University of South Florida

University of Auckland

Vanderbilt University

University of Denver

Sajeev Varki is an author at University of Rhode Island specializing in marketing, business, and marketing management.

Publications per year

1996–2021

15

Publications

15

Measuring the quality of relationships in consumer services: an empirical study

Keith Roberts, Sajeev Varki, Roderick J. Brodie · European Journal of Marketing · 2003 · 715 citations

Business, Marketing, Marketing Management +14

The Role of Price Perceptions in an Integrated Model of Behavioral Intentions

Sajeev Varki, Mark Colgate · Journal of Service Research · 2001 · 530 citations

Business, Marketing, Marketing Management +10

The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments

Daniel A. Sheinin, Sajeev Varki, Christy Ashley · Journal of Advertising · 2011 · 182 citations · Full text

Business, Marketing, Marketing Management +14

Consumer Involvement in Relationship Marketing of Services

Sajeev Varki, Shirley Wong · Journal of Service Research · 2003 · 150 citations · Full text

Business, Marketing, Marketing Management +13

The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues

Ryan Langan, Ali Besharat, Sajeev Varki · International Journal of Research in Marketing · 2016 · 89 citations

Social Sciences, Marketing, Psychology +15

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