Concepedia

Ali Besharat

AB

15

Publications

531

Citations

12

H-Index

2010

Active since

Affiliations

University of Denver(Current)

University of South Florida

South University

University of Mississippi

Seton Hall University

Ali Besharat is an author at University of Denver specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessEconomicsBehavioral ScienceBehavioral Decision MakingBrand AwarenessConsumer BehaviorFinance

Publications per year

2010–2024

15

Publications

15

How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach

Ali Besharat · Industrial Marketing Management · 2010 · 135 citations

Brand Equity, New Products, Brand Equity Approach +6

The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues

Ryan Langan, Ali Besharat, Sajeev Varki · International Journal of Research in Marketing · 2016 · 87 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

Towards the formation of consensus in the domain of co-branding: Current findings and future priorities

Ali Besharat, Ryan Langan · Journal of Brand Management · 2013 · 62 citations

Marketing, Advertising, Current Findings +12

Are maximizers blind to the future? When today’s best does not make for a better tomorrow

Ali Besharat, Daniel M. Ladik, François A. Carrillat · Marketing Letters · 2013 · 50 citations

Economics, Foresight, Management +4

Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning

Ali Besharat, Anand Kumar, John R. Lax et al. · Journal of Advertising · 2013 · 39 citations

Consumer Research, Simulation Video Game, Virtual Direct Experience +23

Rows per page

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