Concepedia

Ryan Langan

RL

6

Publications

390

Citations

6

H-Index

2013

Active since

Affiliations

University of San Francisco(Current)

University of Denver

University of South Florida

Ryan Langan is an author at University of San Francisco specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchMarketing StrategyBehavioral Decision MakingBiasHealthReadingLanguage

Publications per year

2013–2019

6

Publications

6

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott W. Cowley, Carlin A. Nguyen · Journal of Marketing Education · 2019 · 108 citations · Full text

Marketing Analytics, Digital Business, Digital Marketing +16

The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues

Ryan Langan, Ali Besharat, Sajeev Varki · International Journal of Research in Marketing · 2016 · 87 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

Learning words during shared book reading: The role of extratextual talk designed to increase child engagement

Pamela Blewitt, Ryan Langan · Journal of Experimental Child Psychology · 2016 · 63 citations

Child Literacy, Reading Comprehension, Child Language +12

Towards the formation of consensus in the domain of co-branding: Current findings and future priorities

Ali Besharat, Ryan Langan · Journal of Brand Management · 2013 · 62 citations

Marketing, Advertising, Current Findings +12

Time versus money: The role of perceived effort in consumers' evaluation of corporate giving

Ryan Langan, Anand Kumar · Journal of Business Research · 2019 · 56 citations

Consumer Decision Making, Behavioral Decision Making, Consumer Science +12

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