Concepedia

Anand Kumar

AK

16

Publications

2.8K

Citations

15

H-Index

1995

Active since

Affiliations

University of South Florida(Current)

Southern Illinois University Carbondale

Hofstra University

Anand Kumar is an author at University of South Florida specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionCommunicationDigital MarketingInteractive MarketingConsumer Decision Making

Publications per year

1995–2020

16

Publications

16

Explaining consumer acceptance of handheld Internet devices

Gordon C. Bruner, Anand Kumar · Journal of Business Research · 2003 · 1K citations

Customer Satisfaction, Mobile Commerce, Technology Acceptance Model +9

Toward a unified theory of consumer acceptance technology

Songpol Kulviwat, Gordon C. Bruner, Anand Kumar et al. · Psychology and Marketing · 2007 · 471 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

Web Commercials and Advertising Hierarchy-of-Effects

Gordon C. Bruner, Anand Kumar · Journal of Advertising Research · 2000 · 441 citations

Digital Marketing, Targeted Advertising, Consumer Research +20

Interactivity and its Facets Revisited: Theory and Empirical Test

Grace Johnson, Gordon C. Bruner, Anand Kumar · Journal of Advertising · 2006 · 275 citations

Interaction Model, Consumer Research, Communication +17

Web Assurance Seals: How and Why They Influence Consumers' Decisions

Marcus D. Odom, Anand Kumar, Laura Saunders · Journal of Information Systems · 2002 · 116 citations

Customer Satisfaction, Digital Marketing, Service Assurance +19

Rows per page

1–5 of 16