Concepedia
Statistics
Publications
32
Citations
6.4K
H-Index
26
Active since
1987
Affiliations
Southern Illinois University Carbondale(Current)
University of South Florida
Hofstra University
Saint Mary-of-the-Woods College
University of Pittsburgh at Bradford
Gordon C. Bruner is an author at Southern Illinois University Carbondale specializing in marketing, marketing management, and business.
Publications per year
1987–2014
Social desirability bias: A neglected aspect of validity testing
Maryon F. King, Gordon C. Bruner · Psychology and Marketing · 2000 · 1.1K citations
Business, Marketing, Marketing Management +11
Explaining consumer acceptance of handheld Internet devices
Gordon C. Bruner, Anand Kumar · Journal of Business Research · 2003 · 1K citations
Business, Information Systems, Marketing +14
Music, Mood, and Marketing
Gordon C. Bruner · Journal of Marketing · 1990 · 522 citations
Humanities, Marketing, Marketing Management +13
Toward a unified theory of consumer acceptance technology
Songpol Kulviwat, Gordon C. Bruner, Anand Kumar et al. · Psychology and Marketing · 2007 · 480 citations
Business, Information Systems, Management Information Systems +15
Web Commercials and Advertising Hierarchy-of-Effects
Gordon C. Bruner, Anand Kumar · Journal of Advertising Research · 2000 · 441 citations
Business, Marketing, Marketing Management +17
1–5 of 32