Concepedia

Maryon F. King

MF

5

Publications

1.2K

Citations

5

H-Index

1994

Active since

Affiliations

Southern Illinois University Carbondale(Current)

Maryon F. King is an author at Southern Illinois University Carbondale specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingSocial SciencesUser ExperienceInformation ManagementBehavioral Decision MakingBiasEmotion

Publications per year

1994–2001

5

Publications

5

Social desirability bias: A neglected aspect of validity testing

Maryon F. King, Gordon C. Bruner · Psychology and Marketing · 2000 · 1K citations

Multi-item Scales, Social Desirability Bias, Consumer Study +20

Exploring Alternative Antecedents of Customer Delight

M. Anand Kumar, Richard W. Olshavsky, Maryon F. King · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2001 · 143 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +17

The perceived utility of information presented via electronic decision aids: A consumer perspective

Donna J. Hill, Maryon F. King, Eli Cohen · Journal of Consumer Policy · 1996 · 19 citations

Online Customer Behavior, Behavioral Decision Making, Digital Marketing +14

Electronic decision aids: Integration of a consumer perspective

Maryon F. King, Donna J. Hill · Journal of Consumer Policy · 1994 · 14 citations

Electronic Marketplace, Technology Acceptance Model, E-services +7

Marketing Implications of Nonmusical Sounds

John Fraedrich, Maryon F. King · Journal of Business and Psychology · 1998 · 10 citations

Rows per page

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