Concepedia
Statistics
Publications
12
Citations
1.9K
H-Index
Active since
2006
Affiliations
Hofstra University(Current)
Southern Illinois University Carbondale
Auburn University
University of South Florida
Songpol Kulviwat is an author at Hofstra University specializing in consumer behavior, social sciences, and marketing.
Publications per year
2006–2017
Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context
Deb Sledgianowski, Songpol Kulviwat · Journal of Computer Information Systems · 2009 · 569 citations
Social Sciences, Communication, Marketing +16
Toward a unified theory of consumer acceptance technology
Songpol Kulviwat, Gordon C. Bruner, Anand Kumar et al. · Psychology and Marketing · 2007 · 480 citations
Business, Information Systems, Management Information Systems +15
The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption
Songpol Kulviwat, Gordon C. Bruner, Obaid Al‐Shuridah · Journal of Business Research · 2008 · 401 citations
Management, Innovation Management, Technology Management +15
Self-efficacy as an antecedent of cognition and affect in technology acceptance
Songpol Kulviwat, Gordon C. Bruner, James P. Neelankavil · Journal of Consumer Marketing · 2014 · 138 citations
Social Sciences, Information Technology, Social Psychology +15
Social Network Sites: Antecedents of User Adoption and Usage
Deb Sledgianowski, Songpol Kulviwat · Journal of the Association for Information Systems · 2008 · 83 citations
Social Sciences, Communication, Information Systems +17
1–5 of 12