Journal of Business Research · 2008 · 401 citations · 49 references
ManagementInnovation ManagementTechnology ManagementInnovationSocial InfluenceInnovation AdoptionInnovation DiffusionPeer InfluenceSocial Influence In GroupsTechnology AdoptionTechnology DiffusionBarriers To AdoptionConsumer Technology AdoptionInnovation Adoption ModelsInnovation Adoption RateNew Product AdoptionSocial Influence ModelingTechnology Adoption Models
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