Concepedia

John R. Lax

JR

1

Publications

39

Citations

1

H-Index

2013

Active since

Affiliations

Humana (United States)(Current)

John R. Lax is an author at Humana (United States) specializing in design, product experience, and interactive marketing.

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Publications per year

2013–2013

1

Publications

1

Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning

Ali Besharat, Anand Kumar, John R. Lax et al. · Journal of Advertising · 2013 · 39 citations

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