Concepedia

François A. Carrillat

FA

Statistics

Publications

39

Citations

2.7K

H-Index

25

Active since

2003

Affiliations

HEC Montréal(Current)

University of Technology Sydney

University of South Florida

The University of Adelaide

Seton Hall University

François A. Carrillat is an author at HEC Montréal specializing in marketing, business, and sponsorship.

Publications per year

2003–2024

39

Publications

39

A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

Cynthia Rodriguez Cano, François A. Carrillat, Fernando Jaramillo · International Journal of Research in Marketing · 2004 · 692 citations

Business, Marketing, Strategic Management +14

The validity of the SERVQUAL and SERVPERF scales

François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki · International Journal of Service Industry Management · 2007 · 386 citations

Business, Marketing, Comparative Effectiveness Research +14

Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence

François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki · The Journal of Marketing Theory and Practice · 2009 · 186 citations

Business, Marketing, Marketing Management +17

The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement

François A. Carrillat, Jasmina Ilicic · Journal of Advertising · 2019 · 93 citations · Full text

Social Sciences, Communication, Marketing +13

Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements?

François A. Carrillat, Barbara A. Lafferty, Eric G. Harris · Journal of Brand Management · 2005 · 88 citations

Business, Marketing, Marketing Management +14

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