Concepedia

François A. Carrillat

FA

40

Publications

2.8K

Citations

26

H-Index

2003

Active since

Affiliations

HEC Montréal(Current)

University of Technology Sydney

University of South Florida

The University of Adelaide

Seton Hall University

François A. Carrillat is an author at HEC Montréal specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingArtsSponsorshipBrand ManagementSocial InfluenceConsumer Behavior

Publications per year

2003–2024

40

Publications

40

A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

Cynthia Rodriguez Cano, François A. Carrillat, Fernando Jaramillo · International Journal of Research in Marketing · 2004 · 689 citations

Market Orientation, Firm Performance, Business Performance +6

The validity of the SERVQUAL and SERVPERF scales

François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki · International Journal of Service Industry Management · 2007 · 384 citations

Customer Satisfaction, Consumer Research, Education +20

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

Vladimir Melnyk, François A. Carrillat, Valentyna Melnyk · Journal of Marketing · 2021 · 193 citations · Full text

Behavioral Decision Making, Consumer Study, Social Psychology +17

Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence

François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki · The Journal of Marketing Theory and Practice · 2009 · 183 citations

Total Quality Management, Customer Satisfaction, Relationship Marketing +14

The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement

François A. Carrillat, Jasmina Ilicic · Journal of Advertising · 2019 · 90 citations · Full text

Rows per page

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