Concepedia
Statistics
Publications
33
Citations
1.6K
H-Index
22
Active since
2011
Affiliations
Monash University(Current)
University of Newcastle Australia
The University of Adelaide
Macquarie University
The University of Sydney
Jasmina Ilicic is an author at Monash University specializing in marketing, brand management, and business.
Publications per year
2011–2023
Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention
Jasmina Ilicic, Cynthia Webster · Australasian Marketing Journal (AMJ) · 2011 · 157 citations
Business, Marketing, Marketing Management +12
Being True to Oneself: Investigating Celebrity Brand Authenticity
Jasmina Ilicic, Cynthia Webster · Psychology and Marketing · 2016 · 138 citations
Business, Marketing, Marketing Management +11
Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review
Eva L. Jenkins, Jasmina Ilicic, Amy Barklamb et al. · Journal of Medical Internet Research · 2020 · 113 citations · Full text
Social Sciences, Communication, Nutrition +17
Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
Stacey Baxter, Alicia Kulczynski, Jasmina Ilicic · International Journal of Advertising · 2015 · 101 citations
Business, Marketing, Social Psychology +15
Investigating consumer–brand relational authenticity
Jasmina Ilicic, Cynthia Webster · Journal of Brand Management · 2014 · 97 citations
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