Concepedia
Statistics
Publications
23
Citations
702
H-Index
16
Active since
2014
Affiliations
University of Newcastle Australia(Current)
Monash University
The University of Sydney
The University of Adelaide
Alicia Kulczynski is an author at University of Newcastle Australia specializing in marketing, business, and marketing management.
Publications per year
2014–2023
Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
Stacey Baxter, Alicia Kulczynski, Jasmina Ilicic · International Journal of Advertising · 2015 · 101 citations
Business, Marketing, Social Psychology +15
The impact of age on consumer attachment to celebrities and endorsed brand attachment
Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski · Journal of Brand Management · 2016 · 62 citations
Business, Marketing, Marketing Management +14
Measuring Motivations for Popular Music Concert Attendance
Alicia Kulczynski, Stacey Baxter, Tamara Young · Event Management · 2016 · 55 citations
Business, Marketing, Marketing Management +15
When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis
Alicia Kulczynski, Jasmina Ilicic, Stacey Baxter · Psychology and Marketing · 2015 · 49 citations · Full text
Social Sciences, Marketing, Psychology +16
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski · Journal of Brand Management · 2017 · 49 citations
Business, Marketing, Psychology +15
1–5 of 23