Alicia Kulczynski

Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies

Stacey Baxter, Alicia Kulczynski, Jasmina Ilicic · International Journal of Advertising · 2015 · 98 citations

Gendered Perception, Digital Marketing, Australian Consumer Attitudes +20

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski · Journal of Brand Management · 2016 · 61 citations

Marketing, Media Studies, Advertising +12

Measuring Motivations for Popular Music Concert Attendance

Alicia Kulczynski, Stacey Baxter, Tamara Young · Event Management · 2016 · 53 citations

Music, Customer Satisfaction, Consumer Motivation +21

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

Stacey Baxter, Jasmina Ilicic, Alicia Kulczynski · Journal of Brand Management · 2017 · 48 citations

Marketing, Brand Equity, Color Psychology +12

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis

Alicia Kulczynski, Jasmina Ilicic, Stacey Baxter · Psychology and Marketing · 2015 · 45 citations · Full text

Affective Design, Consumer Research, Consumer Attitude +20