Concepedia

Cynthia Webster

CW

Statistics

Publications

71

Citations

5.9K

H-Index

38

Active since

1986

Affiliations

Mississippi State University(Current)

Macquarie University

Cynthia Webster is an author at Mississippi State University specializing in business, marketing, and marketing management.

Publications per year

1986–2024

71

Publications

71

Word-Of-Mouth Communications: a Motivational Analysis

D.S. Sundaram, Kaushik Mitra, Cynthia Webster · ACR North American Advances · 1998 · 827 citations

Social Sciences, Communication, Social Psychology +11

The role of nonverbal communication in service encounters

D.S. Sundaram, Cynthia Webster · Journal of Services Marketing · 2000 · 319 citations

Business, Marketing, Marketing Management +14

Ogilvy on Advertising

Cynthia Webster, David Ogilvy · Journal of Marketing · 1986 · 317 citations

Business, Marketing, Marketing Management +15

Service consumption criticality in failure recovery

Cynthia Webster, D.S. Sundaram · Journal of Business Research · 1998 · 250 citations

Computing, Computer Systems, Systems Engineering +14

Social media sentiment analysis: lexicon versus machine learning

Chedia Dhaoui, Cynthia Webster, Lay Peng Tan · Journal of Consumer Marketing · 2017 · 234 citations

Business, Marketing, Natural Language Processing +14

1–5 of 71