Concepedia
Statistics
Publications
71
Citations
5.9K
H-Index
38
Active since
1986
Affiliations
Mississippi State University(Current)
Macquarie University
UNSW Sydney
Cynthia Webster is an author at Mississippi State University specializing in business, marketing, and marketing management.
Publications per year
1986–2024
Word-Of-Mouth Communications: a Motivational Analysis
D.S. Sundaram, Kaushik Mitra, Cynthia Webster · ACR North American Advances · 1998 · 827 citations
Social Sciences, Communication, Social Psychology +11
The role of nonverbal communication in service encounters
D.S. Sundaram, Cynthia Webster · Journal of Services Marketing · 2000 · 319 citations
Business, Marketing, Marketing Management +14
Ogilvy on Advertising
Cynthia Webster, David Ogilvy · Journal of Marketing · 1986 · 317 citations
Business, Marketing, Marketing Management +15
Service consumption criticality in failure recovery
Cynthia Webster, D.S. Sundaram · Journal of Business Research · 1998 · 250 citations
Computing, Computer Systems, Systems Engineering +14
Social media sentiment analysis: lexicon versus machine learning
Chedia Dhaoui, Cynthia Webster, Lay Peng Tan · Journal of Consumer Marketing · 2017 · 234 citations
Business, Marketing, Natural Language Processing +14
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