Concepedia
ACR North American Advances · 1998 · 827 citations · 0 references
Social SciencesCommunicationSocial PsychologyCommunication TheoryPersuasionConsumer InvolvementCustomer EngagementMotivational CommunicationWord-of-mouth MarketingMotivational DriversMotivational VariablesWord-of-mouth DriversWord-of-mouth EffectsWord-of-mouth Intentions