D.S. Sundaram

Word-Of-Mouth Communications: a Motivational Analysis

D.S. Sundaram, Kaushik Mitra, Cynthia Webster · ACR North American Advances · 1998 · 826 citations

Advertising, Interactive Marketing, Management +4

The role of nonverbal communication in service encounters

D.S. Sundaram, Cynthia Webster · Journal of Services Marketing · 2000 · 314 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Service consumption criticality in failure recovery

Cynthia Webster, D.S. Sundaram · Journal of Business Research · 1998 · 250 citations

Reliability, High Availability Software, Reliability Engineering +7

Effect of service provider's communication style on customer satisfaction in professional services setting: the moderating role of criticality and service nature

Cynthia Webster, D.S. Sundaram · Journal of Services Marketing · 2009 · 123 citations

Service Provider, Customer Satisfaction, Consumer Research +21

The Role of Brand Familiarity on the Impact of Word-Of-Mouth Communication on Brand Evaluations

D.S. Sundaram, Cynthia Webster · ACR North American Advances · 1999 · 108 citations

Marketing, Customer Satisfaction, Brand Evaluations +13