Lay Peng Tan

Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour

Micael‐Lee Johnstone, Lay Peng Tan · Journal of Business Ethics · 2014 · 372 citations

Consumer Decision Making, Consumer Uncertainty, Green Marketing +11

Social media sentiment analysis: lexicon versus machine learning

Chedia Dhaoui, Cynthia Webster, Lay Peng Tan · Journal of Consumer Marketing · 2017 · 231 citations

Social Medium Monitoring, Digital Marketing, Communication +17

Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness

Denni Arli, Lay Peng Tan, Fandy Tjiptono et al. · International Journal of Consumer Studies · 2018 · 230 citations

Green Marketing, Consumer Uncertainty, Consumer Research +17

Coping with crisis: The paradox of technology and consumer vulnerability

Sheau Fen Yap, Yingzi Xu, Lay Peng Tan · International Journal of Consumer Studies · 2021 · 153 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +20

Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green Perceptions

Lay Peng Tan, Micael‐Lee Johnstone, Yang Lin · Australasian Marketing Journal (AMJ) · 2016 · 134 citations

Sustainable Consumption, Green Marketing, Consumer Uncertainty +20