Lay Peng Tan - Concepedia

Author

Lay Peng Tan

Macquarie University ORCID

Also Known As

Lay P. Tan, Lay Peng Tan, LayPeng Tan, Tan, Lay Peng

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

Macquarie University Victoria University of Wellington Monash University Malaysia University of Tasmania

About

Lay Peng Tan is an author at Macquarie University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	1.2K
2	Business	4	4	420
3	Education	1	1	79
4	Engineering	1	1	134
5	Language Studies	1	1	231

Lay Peng Tan

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour Micael‐Lee Johnstone, Lay Peng Tan Journal of Business Ethics Consumer Decision MakingConsumer UncertaintyGreen MarketingSustainable MarketingConsumer Research	2014	372
Social media sentiment analysis: lexicon versus machine learning Chedia Dhaoui, Cynthia Webster, Lay Peng Tan Journal of Consumer Marketing Social Medium MonitoringDigital MarketingCommunicationSentiment AnalysisText Mining	2017	231
Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness Denni Arli, Lay Peng Tan, Fandy Tjiptono, International Journal of Consumer Studies Green MarketingConsumer UncertaintyConsumer ResearchGreen InnovationSubjective Norm	2018	230
Coping with crisis: The paradox of technology and consumer vulnerability Sheau Fen Yap, Yingzi Xu, Lay Peng Tan International Journal of Consumer Studies Consumer UncertaintyDigital MarketingConsumer ResearchRisk CommunicationConsumer Culture	2021	153
Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green Perceptions Lay Peng Tan, Micael‐Lee Johnstone, Yang Lin Australasian Marketing Journal (AMJ) Sustainable ConsumptionGreen MarketingConsumer UncertaintyGreen ConsumersGreen Perceptions	2016	134
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products Micael‐Lee Johnstone, Lay Peng Tan Marketing Intelligence & Planning Rationalisation ProcessSustainable ConsumptionGreenwashingGreen MarketingConsumer Study	2015	79
Consumer scapegoating during a systemic product-harm crisis Hongzhi Gao, John G. Knight, Hongxia Zhang, Journal of Marketing Management	2012	52
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales Lay Peng Tan, Jack Cadeaux The International Review of Retail Distribution and Consumer Research Marketing AnalyticsSales IncreaseBuying BehaviorCategory SalesManagement	2011	20
Factors influencing consumer forgiveness: a systematic literature review and directions for future research Ting Hin Ho, Lay Peng Tan, Riza Casidy Journal of Service Theory and Practice Customer Service JourneyCustomer SatisfactionCustomer ExperienceConsumer StudyConsumer Research	2023	17
Drivers of strategic green marketing orientation: An SME owner-manager perspective Lay Peng Tan, Riza Casidy, Denni Arli Journal of Retailing and Consumer Services	2024	12

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