Concepedia

Sheau Fen Yap

SF

27

Publications

1.5K

Citations

19

H-Index

2007

Active since

Affiliations

Auckland University of Technology(Current)

Sunway University

Monash University Malaysia

Swinburne University of Technology Sarawak Campus

RMIT University

Sheau Fen Yap is an author at Auckland University of Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessDigital MarketingInteractive MarketingPublic HealthArtsSociology

Publications per year

2007–2024

27

Publications

27

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Weng Marc Lim, Sheau Fen Yap, Marian Makkar · Journal of Business Research · 2020 · 467 citations · Full text

Customer Satisfaction, Tourism Management, Destination Marketing +11

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Jing Theng So, Andrew G. Parsons, Sheau Fen Yap · Journal of Fashion Marketing and Management · 2013 · 160 citations

Brand Strategy, Consumer Research, Luxury Fashion Branding +21

Coping with crisis: The paradox of technology and consumer vulnerability

Sheau Fen Yap, Yingzi Xu, Lay Peng Tan · International Journal of Consumer Studies · 2021 · 153 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +20

Service quality and customer satisfaction : antecedents of customer's re-patronage intentions

Sheau Fen Yap, Mew Lian Kew · Sunway Institutional Repository (Sunway University) · 2007 · 99 citations · Full text

Customer Satisfaction, Service Quality, Re-patronage Intentions +11

Emotional experiences behind the pursuit of inconspicuous luxury

Marian Makkar, Sheau Fen Yap · Journal of Retailing and Consumer Services · 2018 · 73 citations

Culture, Social Identity, Emotional Experiences +7

Rows per page

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