Concepedia

Andrew G. Parsons

AG

22

Publications

1.6K

Citations

18

H-Index

2001

Active since

Affiliations

Auckland University of Technology(Current)

University of Canterbury

University of Auckland

Massey University

Andrew G. Parsons is an author at Auckland University of Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingBrandingHospitality MarketingBrand StrategyMarketing Insights

Publications per year

2001–2018

22

Publications

22

Non‐functional motives for online shoppers: why we click

Andrew G. Parsons · Journal of Consumer Marketing · 2002 · 252 citations

Digital Marketing, Consumer Motivation, Consumer Study +18

Atmospheric cues and their effect on the hedonic retail experience

Paul W. Ballantine, Richard H. Jack, Andrew G. Parsons · International Journal of Retail & Distribution Management · 2010 · 233 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +20

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Jing Theng So, Andrew G. Parsons, Sheau Fen Yap · Journal of Fashion Marketing and Management · 2013 · 160 citations

Brand Strategy, Consumer Research, Luxury Fashion Branding +21

The Association between Daily Weather and Daily Shopping Patterns

Andrew G. Parsons · Australasian Marketing Journal (AMJ) · 2001 · 114 citations

Engineering, Consumer Research, Environmental Psychology +16

Macro‐social marketing and social engineering: a systems approach

Ann‐Marie Kennedy, Andrew G. Parsons · Journal of Social Marketing · 2012 · 109 citations

Organizations, Fundraising, Social Marketing +19

Rows per page

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