Concepedia

Paul W. Ballantine

PW

42

Publications

3.2K

Citations

29

H-Index

2004

Active since

Affiliations

University of Canterbury(Current)

University of Auckland

Auckland University of Technology

Ara Institute of Canterbury

Linnaeus University

Paul W. Ballantine is an author at University of Canterbury specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCommunicationArtsConsumer Decision MakingSocial InfluenceInteractive Marketing

Publications per year

2004–2022

42

Publications

42

Sharing as a form of anti‐consumption? An examination of toy library users

Lucie K. Ozanne, Paul W. Ballantine · Journal of Consumer Behaviour · 2010 · 407 citations

Consumer Uncertainty, Behavioral Decision Making, Toy Library Users +27

What do we mean by sustainability marketing?

Joya A. Kemper, Paul W. Ballantine · Journal of Marketing Management · 2019 · 257 citations

Atmospheric cues and their effect on the hedonic retail experience

Paul W. Ballantine, Richard H. Jack, Andrew G. Parsons · International Journal of Retail & Distribution Management · 2010 · 233 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +20

Help me, I'm fat! Social support in online weight loss networks

Paul W. Ballantine, Rachel J. Stephenson · Journal of Consumer Behaviour · 2011 · 203 citations · Full text

Digital Marketing, Online Communication, Social Technologies +29

Forming Parasocial Relationships in Online Communities

Paul W. Ballantine, Brett Martin · ACR North American Advances · 2005 · 201 citations

Online Communities, Social Influence, Communication +17

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