Concepedia

Ann‐Marie Kennedy

AK

21

Publications

807

Citations

17

H-Index

2010

Active since

Affiliations

Auckland University of Technology(Current)

University of Canterbury

Marquette University

University of Auckland

Ann‐Marie Kennedy is an author at Auckland University of Technology specializing in management, marketing, and social marketing.

Top concepts

MarketingManagementSocial MarketingBusinessConsumer ResearchMarketing InsightsMarketing CommunicationConsumer BehaviorEducationMedia Marketing

Publications per year

2010–2022

21

Publications

21

Macro-social Marketing

Ann‐Marie Kennedy · Journal of Macromarketing · 2015 · 137 citations

Management, Business, Social Marketing +7

Macro‐social marketing and social engineering: a systems approach

Ann‐Marie Kennedy, Andrew G. Parsons · Journal of Social Marketing · 2012 · 109 citations

Organizations, Fundraising, Social Marketing +19

Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning

Sommer Kapitan, Ann‐Marie Kennedy, Nicole Berth · Industrial Marketing Management · 2018 · 96 citations

Environmental Performance, Superior Versus Greenwasher, Engineering +13

Uncovering wicked problem’s system structure: seeing the forest for the trees

Ann‐Marie Kennedy, Sommer Kapitan, Neha Bajaj et al. · Journal of Social Marketing · 2017 · 53 citations

Organizations, Wicked Problems, Social Marketing +21

Macro-Social Marketing Research

Ann‐Marie Kennedy · Journal of Macromarketing · 2017 · 50 citations

Engineering, Consumer Research, Social Marketing +18

Rows per page

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