Ann‐Marie Kennedy - Concepedia

Author

Ann‐Marie Kennedy

Auckland University of Technology ORCID

Also Known As

A. Kennedy, ANN-MARIE KENNEDY, Ann-Marie Kennedy, Ann‐Marie Kennedy

Publications

879

Citations

H-Index

127

Concepts

All Affiliations

Auckland University of Technology University of Canterbury Marquette University University of Auckland

About

Ann‐Marie Kennedy is an author at Auckland University of Technology specializing in management, marketing, and social marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	11	472
2	Education	6	6	341
3	Engineering	3	3	172
4	Arts	2	2	43
5	Health Sciences	1	1	37

Ann‐Marie Kennedy

Publications

807

Citations

H-Index

Page 1

	Year	Citations
Macro-social Marketing Ann‐Marie Kennedy Journal of Macromarketing ManagementBusinessSocial MarketingMarketing CommunicationConsumer Research	2015	137
Macro‐social marketing and social engineering: a systems approach Ann‐Marie Kennedy, Andrew G. Parsons Journal of Social Marketing OrganizationsFundraisingSocial MarketingEducationSocietal Challenge	2012	109
Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning Sommer Kapitan, Ann‐Marie Kennedy, Nicole Berth Industrial Marketing Management Environmental PerformanceSuperior Versus GreenwasherEngineeringEnvironmental Impact AssessmentManagement	2018	96
Uncovering wicked problem’s system structure: seeing the forest for the trees Ann‐Marie Kennedy, Sommer Kapitan, Neha Bajaj, Journal of Social Marketing OrganizationsWicked ProblemsSocial MarketingEducationSystem Thinking	2017	53
Macro-Social Marketing Research Ann‐Marie Kennedy Journal of Macromarketing EngineeringConsumer ResearchSocial MarketingMacro-social MarketingSystem Thinking	2017	50
Upstream social marketing strategy Ann‐Marie Kennedy, Joya A. Kemper, Andrew G. Parsons Journal of Social Marketing Public PolicyStrategic Social MarketingSocial MediaDigital MarketingInteractive Marketing	2018	41
Children as Vulnerable Consumers in Online Environments Ann‐Marie Kennedy, Katharine Jones, Janine Williams Journal of Consumer Affairs Online EnvironmentsSocial MarketingConsumer ResearchManagementConsumer Behavior	2019	37
Hyper Norms Gene R. Laczniak, Ann‐Marie Kennedy Journal of Macromarketing International ManagementCross-cultural EthicsEthical ConductInternational MarketingManagement	2011	34
Alternative paradigms for sustainability: a Relational worldview Ann‐Marie Kennedy, Cathy McGouran, Joya A. Kemper European Journal of Marketing Green MarketingSustainability GovernanceSustainable DevelopmentEducationIndigenous Māori View	2020	30
Eco-Warriors: Shifting Sustainable Retail Strategy via Authentic Retail Brand Image Ann‐Marie Kennedy, Sommer Kapitan, Samuel Soo Australasian Marketing Journal (AMJ) Green MarketingBrand StrategyConsumer ResearchRetail Supply ChainsSustainable Value Creation	2016	28

Page 1