Concepedia

Sommer Kapitan

SK

Statistics

Publications

19

Citations

2.2K

H-Index

17

Active since

2011

Affiliations

Auckland University of Technology(Current)

The University of Texas at San Antonio

University of Canterbury

RMIT University

University of Calgary

Sommer Kapitan is an author at Auckland University of Technology specializing in marketing, business, and consumer theory.

Publications per year

2011–2024

19

Publications

19

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry et al. · Journal of Public Policy & Marketing · 2020 · 690 citations

Business, Marketing, Marketing Management +17

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Marcus Phipps, Lucie K. Ozanne, Michael G. Luchs et al. · Journal of Business Research · 2012 · 415 citations

Social Sciences, Environmental Social Science, Consumption Studies +14

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Sommer Kapitan, David H. Silvera · Marketing Letters · 2015 · 344 citations

Social Sciences, Communication, Marketing +16

Influencer Marketing and Authenticity in Content Creation

Sommer Kapitan, Patrick van Esch, Vrinda Soma et al. · Australasian Marketing Journal (AMJ) · 2021 · 119 citations

Business, Marketing, Marketing Management +10

Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning

Sommer Kapitan, Ann‐Marie Kennedy, Nicole Berth · Industrial Marketing Management · 2018 · 98 citations

Management, Environmental Management, Sustainability Management +16

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