Statistics
Publications
9
Citations
951
H-Index
9
Active since
2006
Jessica Vredenburg is an author at Auckland University of Technology specializing in marketing management, business, and brand management.
Publications per year
2006–2023
9
9
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
Jessica Vredenburg, Sommer Kapitan, Amanda Spry et al. · Journal of Public Policy & Marketing · 2020 · 690 citations
A multi-stakeholder IMC framework for networked brand identity
Davide C. Orazi, Amanda Spry, Max Theilacker et al. · European Journal of Marketing · 2017 · 31 citations · Full text
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