Concepedia

David H. Silvera

DH

Statistics

Publications

41

Citations

3.3K

H-Index

24

Active since

1994

Affiliations

UiT The Arctic University of Norway(Current)

The University of Texas at San Antonio

The University of Texas at Austin

Middlebury Institute of International Studies at Monterey

University of Regina

David H. Silvera is an author at UiT The Arctic University of Norway specializing in psychology, social sciences, and marketing.

Publications per year

1994–2020

41

Publications

41

Factors predicting the effectiveness of celebrity endorsement advertisements

David H. Silvera, Benedikte Austad · European Journal of Marketing · 2004 · 535 citations

Business, Marketing, Psychology +16

The Tromsø Social Intelligence Scale, a self‐report measure of social intelligence

David H. Silvera, Monica Martinussen, Tove I. Dahl · Scandinavian Journal of Psychology · 2001 · 418 citations · Full text

Social Sciences, Psychology, Social Psychology +5

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Sommer Kapitan, David H. Silvera · Marketing Letters · 2015 · 344 citations

Social Sciences, Communication, Marketing +16

Impulse buying: the role of affect, social influence, and subjective wellbeing

David H. Silvera, Anne M. Lavack, Fredric Kropp · Journal of Consumer Marketing · 2008 · 337 citations

Business, Marketing, Psychology +13

Consumer style and health: The role of impulsive buying in unhealthy eating

Bas Verplanken, Astrid Gisela Herabadi, Judith A. Perry et al. · Psychology and Health · 2005 · 233 citations

Medicine, Health Behavior, Psychology +17

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