Benedikte Austad

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Publications

Citations

544

H-Index

Active since

2004

Affiliations

Norwegian Institute for Nature Research(Current)

Benedikte Austad is an author at Norwegian Institute for Nature Research specializing in interactive marketing, customer satisfaction, and persuasion.

ORCID

Top concepts

ArtsMarketingJournalismManagementPersuasionAdvertisingCommunicationConsumer BehaviorConsumer ResearchCelebrity Endorsement

Publications per year

2004–2021

Publications

Factors predicting the effectiveness of celebrity endorsement advertisements

David H. Silvera, Benedikte Austad · European Journal of Marketing · 2004 · 530 citations

Customer Satisfaction, Consumer Study, Celebrity Endorsement Advertisements +20

Frequency of vateritic otoliths and potential consequences for marine survival in hatchery‐reared Atlantic salmon

Benedikte Austad, Leif Asbjørn Vøllestad, Anders Foldvik · Journal of Fish Biology · 2021 · 14 citations · Full text

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