From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

The Handbook of Social Psychology

Arthur E. Gravatt, Gardner Lindzey, F. Aronson · The Family Coordinator · 1969 · 12.7K citations

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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

Social Sciences, Communication, Social Psychology +13

Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

Grant McCracken · Journal of Consumer Research · 1989 · 3.1K citations

Business, Marketing, Social Psychology +13