Concepedia

Influencer Reputation

Influencer Reputation is a construct within influencer marketing that denotes the perceived credibility and trustworthiness of an individual based on their consistent ethical behavior, content authenticity, and audience engagement in digital social networks.

56

Publications

4.5K

Citations

145

Authors

88

Institutions

Publications per year

2017–2026

44

Parents

Publications

56

Trust me, trust me not: A nuanced view of influencer marketing on social media

Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2021 · 623 citations

, , +16

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2020 · 431 citations

, , +17

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Sommer Kapitan, David H. Silvera · Marketing Letters · 2015 · 344 citations

, , +16

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Sean Sands, Carla Ferraro, Vlad Demsar et al. · Business Horizons · 2022 · 283 citations

, , +14

Selling brands while staying “Authentic”: The professionalization of Instagram influencers

Loes van Driel, Delia Dumitrica · Convergence The International Journal of Research into New Media Technologies · 2020 · 260 citations · Full text

, , +14

1–5 of 56

Authors

145

  1. JV
    Josef Vodák

    University of Žilina, Slovakia

    2 publications · 35 citations

    2

    h-index

  2. MP
    Miroslav Pekar

    University of Žilina, Slovakia

    2 publications · 35 citations

    2

    h-index

  3. MN
    Martin Novysedlák

    Bratislava University of Economics and Business, Slovakia

    2 publications · 35 citations

    2

    h-index

  4. SZ
    Shunyuan Zhang

    Carnegie Mellon University, United States

    2 publications · 38 citations

    2

    h-index

  5. HK
    Hye-Young Kim

    Seoul National University, South Korea

    2 publications · 1.1K citations

    2

    h-index

1–5 of 145

Institutions

88

  1. University of North Texas

    Denton, United States

    2 h-index

    5 publications

    267 citations

  2. University of South Florida

    Tampa, United States

    2 h-index

    3 publications

    149 citations

  3. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    45 citations

  4. University of Minnesota

    Minneapolis, United States

    2 h-index

    3 publications

    1.5K citations

  5. Bratislava University of Economics and Business

    Bratislava, Slovakia

    1 h-index

    3 publications

    69 citations

  6. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    63 citations

  7. Zhongnan University of Economics and Law

    Wuhan, China

    1 h-index

    1 publications

    46 citations

  8. Hunan University

    Changsha, China

    1 h-index

    1 publications

    40 citations

1–8 of 88

Venues

  1. Journal of Business Research

    JBR · 5 publications · 1.3K citations

    5

    h-index

  2. Business Horizons

    4 publications · 363 citations

    4

    h-index

  3. Journal of Interactive Advertising

    2 publications · 155 citations

    2

    h-index

  4. Information Sciences

    2 publications · 256 citations

    2

    h-index

  5. Managing Global Transitions

    2 publications · 35 citations

    2

    h-index

1–5