Concepedia
Statistics
Publications
23
Citations
2.2K
H-Index
19
Active since
2005
Affiliations
Korea University(Current)
Gwangju Institute of Science and Technology
University of Minnesota
Hanyang University
Chungnam National University
Do Yeon Kim is an author at Korea University specializing in engineering, water desalination membranes, and water treatment.
Publications per year
2005–2024
Trust me, trust me not: A nuanced view of influencer marketing on social media
Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2021 · 623 citations
Social Sciences, Marketing, Marketing Management +16
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure
Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2020 · 431 citations
Business, Communication, Marketing +17
Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship
Do Yeon Kim, Ha Kyung Lee, Kyunghwa Chung · Journal of Retailing and Consumer Services · 2023 · 267 citations
Social Sciences, Communication, Social Psychology +15
Social media influencers as human brands: an interactive marketing perspective
Do Yeon Kim, Hye‐Young Kim · Journal of Research in Interactive Marketing · 2022 · 141 citations
Business, Marketing, Marketing Management +17
Simulation of forward osmosis membrane process: Effect of membrane orientation and flow direction of feed and draw solutions
Da Hee Jung, Jijung Lee, Do Yeon Kim et al. · Desalination · 2011 · 113 citations
Engineering, Chemical Engineering, Membrane Science +16
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