Concepedia
Statistics
Publications
23
Citations
2.1K
H-Index
18
Active since
2005
Affiliations
Korea University(Current)
Gwangju Institute of Science and Technology
University of Minnesota
Hanyang University
Chungnam National University
Do Yeon Kim is an author at Korea University specializing in engineering, water treatment, and environmental engineering.
Top concepts
EngineeringWater TreatmentEnvironmental EngineeringWater PurificationMarketingManagementConsumer ResearchArtsCommunicationInteractive Marketing
Publications per year
2005–2024
Trust me, trust me not: A nuanced view of influencer marketing on social media
Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2021 · 559 citations
Influencer Studies, Social Media, Media Marketing +12
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure
Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2020 · 399 citations
Influencer Studies, Viral Marketing, Social Media +14
Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship
Do Yeon Kim, Ha Kyung Lee, Kyunghwa Chung · Journal of Retailing and Consumer Services · 2023 · 241 citations
Social Identity, Avatar Animation, Metaverse +14
Social media influencers as human brands: an interactive marketing perspective
Do Yeon Kim, Hye‐Young Kim · Journal of Research in Interactive Marketing · 2022 · 132 citations
Digital Marketing, Social Marketing, Consumer Research +26
Simulation of forward osmosis membrane process: Effect of membrane orientation and flow direction of feed and draw solutions
Da Hee Jung, Jijung Lee, Do Yeon Kim et al. · Desalination · 2011 · 113 citations
Membrane Technology, Engineering, Membrane Process +8
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