Concepedia

Do Yeon Kim

DY

23

Publications

2.1K

Citations

18

H-Index

2005

Active since

Affiliations

Korea University(Current)

Gwangju Institute of Science and Technology

University of Minnesota

Hanyang University

Chungnam National University

Do Yeon Kim is an author at Korea University specializing in engineering, water treatment, and environmental engineering.

Top concepts

EngineeringWater TreatmentEnvironmental EngineeringWater PurificationMarketingManagementConsumer ResearchArtsCommunicationInteractive Marketing

Publications per year

2005–2024

23

Publications

23

Trust me, trust me not: A nuanced view of influencer marketing on social media

Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2021 · 559 citations

Influencer Studies, Social Media, Media Marketing +12

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Do Yeon Kim, Hye-Young Kim · Journal of Business Research · 2020 · 399 citations

Influencer Studies, Viral Marketing, Social Media +14

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

Do Yeon Kim, Ha Kyung Lee, Kyunghwa Chung · Journal of Retailing and Consumer Services · 2023 · 241 citations

Social Identity, Avatar Animation, Metaverse +14

Social media influencers as human brands: an interactive marketing perspective

Do Yeon Kim, Hye‐Young Kim · Journal of Research in Interactive Marketing · 2022 · 132 citations

Digital Marketing, Social Marketing, Consumer Research +26

Simulation of forward osmosis membrane process: Effect of membrane orientation and flow direction of feed and draw solutions

Da Hee Jung, Jijung Lee, Do Yeon Kim et al. · Desalination · 2011 · 113 citations

Membrane Technology, Engineering, Membrane Process +8

Rows per page

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