Concepedia

Kyunghwa Chung

KC

6

Publications

370

Citations

6

H-Index

2014

Active since

Affiliations

VinUniversity(Current)

Incheon National University

Seoul National University

Kyunghwa Chung is an author at VinUniversity specializing in business, management, and hospitality industry.

Top concepts

BusinessManagementTourismHospitalityProductivityHotel IndustryHospitality IndustryHospitality MarketingHospitality ManagementMarketing

Publications per year

2014–2023

6

Publications

6

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

Do Yeon Kim, Ha Kyung Lee, Kyunghwa Chung · Journal of Retailing and Consumer Services · 2023 · 241 citations

Social Identity, Avatar Animation, Metaverse +14

Efficiency Measurement Using Data Envelopment Analysis (DEA) in Public Healthcare: Research Trends from 2017 to 2022

Sungwook Jung, Jiyoon Son, Changhee Kim et al. · Processes · 2023 · 39 citations · Full text

Public Healthcare, Public Healthcare Systems, Hospital Medicine +17

The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Kyunghwa Chung, Chorong Youn, Yuri Lee · Clothing and Textiles Research Journal · 2014 · 26 citations

International Marketing, Brand Strategy, Consumer Research +19

Improving Hotels’ Operational Efficiency Through ESG Investment: A Risk Management Perspective

Kyunghwa Chung, Lan Thi Mai Nguyen, Dung Thi Thuy Nguyen · Service Science · 2023 · 23 citations

Tourism Management, Tourism Performance, Hospitality +20

Measuring Customer Satisfaction and Hotel Efficiency Analysis: An Approach Based on Data Envelopment Analysis

Changhee Kim, Kyunghwa Chung · Cornell Hospitality Quarterly · 2020 · 21 citations

Customer Satisfaction, Tourism Performance, Hospitality Revenue Management +19

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