Concepedia

Ha Kyung Lee

HK

20

Publications

846

Citations

14

H-Index

2008

Active since

Affiliations

Seoul National University(Current)

Chungnam National University

Korea University

Old Dominion University

Gachon University

Ha Kyung Lee is an author at Seoul National University specializing in consumer behavior, consumer research, and marketing.

Top concepts

MarketingConsumer BehaviorConsumer ResearchManagementBrand StrategyUser ExperienceBehavioral ScienceBrandingPsychologyBrand Management

Publications per year

2008–2024

20

Publications

20

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

Do Yeon Kim, Ha Kyung Lee, Kyunghwa Chung · Journal of Retailing and Consumer Services · 2023 · 241 citations

Social Identity, Avatar Animation, Metaverse +14

Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers

Hee Jin Hur, Ha Kyung Lee, Ho Jung Choo · Computers in Human Behavior · 2017 · 124 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +13

AI Recommendation Service Acceptance: Assessing the Effects of Perceived Empathy and Need for Cognition

Namhee Yoon, Ha Kyung Lee · Journal of theoretical and applied electronic commerce research · 2021 · 78 citations · Full text

Artificial Intelligence, Behavioral Decision Making, Digital Marketing +31

The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe

Ho Jung Choo, So Yun Sim, Ha Kyung Lee et al. · International Journal of Consumer Studies · 2014 · 50 citations

Consumer Study, Consumer Research, Brand Strategy +20

Cross-border online shopping experiences of Chinese shoppers

Eunsoo Baek, Ha Kyung Lee, Ho Jung Choo · Asia Pacific Journal of Marketing and Logistics · 2019 · 44 citations

Digital Marketing, Cross-border Management, International Marketing +23

Rows per page

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