Concepedia

Namhee Yoon

NY

Statistics

Publications

8

Citations

517

H-Index

8

Active since

2011

Affiliations

Korea University(Current)

Seoul National University

Old Dominion University

Pai Chai University

Chungnam National University

Namhee Yoon is an author at Korea University specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBrandingBrand StrategyBrand ManagementBrand DevelopmentFashionPurchase Intention

Publications per year

2011–2024

8

Publications

8

Luxury customer value

Ho Jung Choo, Heekang Moon, Hyunsook Kim et al. · Journal of Fashion Marketing and Management · 2012 · 200 citations

Customer Experience, Customer Satisfaction, Luxury +23

The motivational drivers of fast fashion avoidance

Hyunsook Kim, Ho Jung Choo, Namhee Yoon · Journal of Fashion Marketing and Management · 2013 · 132 citations

Brand Avoidance, Behavioral Decision Making, Consumer Study +25

AI Recommendation Service Acceptance: Assessing the Effects of Perceived Empathy and Need for Cognition

Namhee Yoon, Ha Kyung Lee · Journal of theoretical and applied electronic commerce research · 2021 · 78 citations · Full text

Artificial Intelligence, Behavioral Decision Making, Digital Marketing +31

Fast Fashion Avoidance Beliefs and Anti-Consumption Behaviors: The Cases of Korea and Spain

Namhee Yoon, Ha Kyung Lee, Ho Jung Choo · Sustainability · 2020 · 43 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +25

How online shopping festival atmosphere promotes consumer participation in China

Jiali Xie, Namhee Yoon, Ho Jung Choo · Fashion and Textiles · 2023 · 20 citations · Full text

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