Concepedia

Ho Jung Choo

HJ

Statistics

Publications

41

Citations

1.7K

H-Index

24

Active since

2004

Affiliations

Seoul National University(Current)

Cornell University

Chungnam National University

Pai Chai University

Hong Kong Polytechnic University

Ho Jung Choo is an author at Seoul National University specializing in marketing, business, and consumer behavior.

Publications per year

2004–2025

41

Publications

41

Luxury customer value

Ho Jung Choo, Heekang Moon, Hyunsook Kim et al. · Journal of Fashion Marketing and Management · 2012 · 201 citations

Business, Marketing, Marketing Management +17

The motivational drivers of fast fashion avoidance

Hyunsook Kim, Ho Jung Choo, Namhee Yoon · Journal of Fashion Marketing and Management · 2013 · 132 citations

Business, Marketing, Marketing Management +15

Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers

Hee Jin Hur, Ha Kyung Lee, Ho Jung Choo · Computers in Human Behavior · 2017 · 126 citations

Management, Innovation Management, Marketing +16

Try-on experience with augmented reality comforts your decision

Hyo Kyung Song, Eunsoo Baek, Ho Jung Choo · Information Technology and People · 2019 · 110 citations

Business, Decision Sciences, Marketing +10

Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?

Eunsoo Baek, Ho Jung Choo, Xiaoyong Wei et al. · International Journal of Retail & Distribution Management · 2020 · 91 citations

Business, Marketing, Marketing Management +17

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