Eunsoo Baek

Diverse values of fashion rental service and contamination concern of consumers

Eunsoo Baek, Ga‐Eun Oh · Journal of Business Research · 2020 · 109 citations · Full text

Customer Satisfaction, Consumer Culture, Contamination Concern +11

Try-on experience with augmented reality comforts your decision

Hyo Kyung Song, Eunsoo Baek, Ho Jung Choo · Information Technology and People · 2019 · 104 citations

Decision Comfort, Consumer Uncertainty, Behavioral Decision Making +22

Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?

Eunsoo Baek, Ho Jung Choo, Xiaoyong Wei et al. · International Journal of Retail & Distribution Management · 2020 · 88 citations

Virtual Tours, Customer Satisfaction, Customer Experience +24

Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions

Eunsoo Baek, Ho Jung Choo, Seung Hwan Lee · Journal of Business Research · 2018 · 74 citations

Relational Needs, Visual Design, Culture +13

Let virtual creatures stay virtual: tactics to increase trust in virtual influencers

Ying Qu, Eunsoo Baek · Journal of Research in Interactive Marketing · 2023 · 64 citations

Online Panel, Digital Marketing, Trust Management Architecture +32