Concepedia
Statistics
Publications
18
Citations
803
H-Index
15
Active since
2013
Affiliations
Seoul National University(Current)
Hong Kong Polytechnic University
Cornell University
Hanyang University
Toronto Metropolitan University
Eunsoo Baek is an author at Seoul National University specializing in marketing, business, and consumer behavior.
Publications per year
2013–2024
Diverse values of fashion rental service and contamination concern of consumers
Eunsoo Baek, Ga‐Eun Oh · Journal of Business Research · 2020 · 117 citations · Full text
Business, Marketing, Marketing Management +13
Try-on experience with augmented reality comforts your decision
Hyo Kyung Song, Eunsoo Baek, Ho Jung Choo · Information Technology and People · 2019 · 110 citations
Business, Decision Sciences, Marketing +10
Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?
Eunsoo Baek, Ho Jung Choo, Xiaoyong Wei et al. · International Journal of Retail & Distribution Management · 2020 · 91 citations
Business, Marketing, Marketing Management +17
Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
Eunsoo Baek, Ho Jung Choo, Seung Hwan Lee · Journal of Business Research · 2018 · 76 citations
Social Sciences, Marketing, Social Psychology +15
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
Ying Qu, Eunsoo Baek · Journal of Research in Interactive Marketing · 2023 · 73 citations
Social Sciences, Communication, Social Psychology +17
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