Concepedia
Statistics
Publications
43
Citations
1.9K
H-Index
25
Active since
2009
Affiliations
Toronto Metropolitan University(Current)
Colorado State University
Western University
University of British Columbia
Seung Hwan Lee is an author at Toronto Metropolitan University specializing in marketing, social sciences, and consumer behavior.
Publications per year
2009–2023
The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion
Maria Kandaurova, Seung Hwan Lee · Journal of Business Research · 2018 · 171 citations
Social Sciences, Behavioral Sciences, Social Psychology +14
The role of network centrality in the flow of consumer influence
Seung Hwan Lee, June Cotte, Theodore J. Noseworthy · Journal of Consumer Psychology · 2009 · 134 citations
Social Sciences, Marketing, Marketing Management +12
Virtual Reality and Implications for Destination Marketing
Tom Griffin, Juleigh Giberson, Seung Hwan Lee et al. · Scholarworks (University of Massachusetts Amherst) · 2017 · 132 citations · Full text
Management, Marketing, Marketing Management +14
Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Ayman Alzayat, Seung Hwan Lee · Journal of Business Research · 2021 · 127 citations
Business, Marketing, Retail Management +17
Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Seung Hwan Lee, Ksenia Sergueeva, Mathew Catangui et al. · Journal of Education for Business · 2017 · 123 citations
Education, Educational Technology, Teaching +13
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