Concepedia

Seung Hwan Lee

SH

Statistics

Publications

40

Citations

1.9K

H-Index

24

Active since

2009

Affiliations

Toronto Metropolitan University(Current)

Colorado State University

Western University

University of British Columbia

Seung Hwan Lee is an author at Toronto Metropolitan University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2009–2023

40

Publications

40

The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion

Maria Kandaurova, Seung Hwan Lee · Journal of Business Research · 2018 · 164 citations

, , +7

Virtual Reality and Implications for Destination Marketing

Tom Griffin, Juleigh Giberson, Seung Hwan Lee et al. · Scholarworks (University of Massachusetts Amherst) · 2017 · 132 citations · Full text

The role of network centrality in the flow of consumer influence

Seung Hwan Lee, June Cotte, Theodore J. Noseworthy · Journal of Consumer Psychology · 2009 · 131 citations

Assessing Google Cardboard virtual reality as a content delivery system in business classrooms

Seung Hwan Lee, Ksenia Sergueeva, Mathew Catangui et al. · Journal of Education for Business · 2017 · 123 citations

, , +23

Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment

Ayman Alzayat, Seung Hwan Lee · Journal of Business Research · 2021 · 118 citations

, , +14

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