Concepedia
Statistics
Publications
28
Citations
1.8K
H-Index
22
Active since
2009
Affiliations
York University(Current)
Western University
University of Guelph
Toronto Metropolitan University
University of Cincinnati
Theodore J. Noseworthy is an author at York University specializing in management, consumer research, and marketing.
Top concepts
ManagementMarketingConsumer ResearchConsumer BehaviorBehavioral Decision MakingBusinessSocial SciencesConsumer Decision MakingSocial InfluenceBehavioral Science
Publications per year
2009–2023
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
Aparna Sundar, Theodore J. Noseworthy · Journal of Marketing · 2014 · 207 citations
Consumer Uncertainty, Brand Strategy, Consumer Research +27
Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels
Ethan Pancer, Lindsay McShane, Theodore J. Noseworthy · Journal of Business Ethics · 2015 · 186 citations
Color Green, Behavioral Sciences, Green Marketing +8
The Role of Arousal in Congruity-Based Product Evaluation
Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray · Journal of Consumer Research · 2014 · 144 citations
The role of network centrality in the flow of consumer influence
Seung Hwan Lee, June Cotte, Theodore J. Noseworthy · Journal of Consumer Psychology · 2009 · 131 citations
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
Aparna Sundar, Theodore J. Noseworthy · Journal of Consumer Research · 2016 · 127 citations · Full text
Customer Experience, Consumer Uncertainty, Consumer Study +22
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